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Cowboy spirit channeled into new line of men’s and women’s cologne and perfume.
October 18, 2023
By: Lianna Albrizio
Associate Editor
Global denim brand Wrangler and western fragrance trailblazer Tru Western have launched a new fragrance inspired by the expanse of the American West. Rolling out in time for the holiday shopping season and rodeo’s biggest event of the year, the Wrangler National Finals Rodeo, Wrangler Original Cologne and Perfume are carefully crafted to embody the rugged confidence and bold spirit of the American cowboy, according to the brand. “The fashion, luxury and fragrance categories w...
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